Central Children's Store on Lubyanka
design, brand communication, event
year: 2016
client: СDM
awards: Event.ru Best Creative Brand integration 2016
Central Kids Store on Lubyanka. New Year show The Beginning of Magical Changes.
Scope of work:
- development and implementation of video content, as well as mapping on the facade and atrium of CDM
- entertainment programme
- promo personnel
- working with tenants
- working with children performance groups
- production of polygraphy
Results:
- 1 000 000 guests
- Publications: 50
- OTS: 40M
- Shows: 18
- Kids perfomances: 20
- Mapping translation: 60 дней
- Arendators: 160