Central Children's Store on Lubyanka

design, brand communication, event

year: 2016

client: СDM

awards: Event.ru “Best Creative Brand integration” 2016

Central Kids Store on Lubyanka. New Year show “The Beginning of Magical Changes”.

Scope of work:

  • development and implementation of video content, as well as mapping on the facade and atrium of CDM
  • entertainment programme
  • promo personnel
  • working with tenants
  • working with children performance groups
  • production of polygraphy

Results:

  • 1 000 000 guests
  • Publications: 50
  • OTS: 40M
  • Shows: 18
  • Kid’s perfomances: 20
  • Mapping translation: 60 дней
  • Arendators: 160