client: Gett Taxi
Gett is one of the leading taxi services in Russia. The agency was tasked to create a social media campaign that will drive new users to use Gett business class.
Scope of work:
- create an idea for the native promotional campaign
- develop a social media mechanics promoting Gett business class service
- develop a strategic approach that will engage high class audience
- coming up with a list of Opinion Leaders to implement the campaign with
- management of the Opinion Leaders
- creating the content plan
Highlights: During the month of the campaign 6 Opinion Leaders have uploaded to their instagram accounts 24 stories and 1 post showcasing their experience with the service. The campaign has led to 1 419 325 views in total and 757 Gett business promocode activations (new users).