Heineken Urbansound
design, brand communication, digital, event
year: 2018
client: Heineken
The first urban festival of electronic music in Moscow. The projects mission was to give the urban environment a new sound, to introduce lyricism to the city architecture, to harmonize the city landscape with megapolis inhabitants.
Scope of work:
- create unique festival concept within the current brand platform
- booking of artists
- organization of the event
- PR support
- technical setup
- decor
Line-up: OL, Sierra Sam, b2b, Pascal, Hetzel, Summer of Haze, Aeroplane, Wareika, Tiger&Woods, UNKLE
Results:
- 7 000 guests
- Event Page with 7.9k invited and 4.3k went members
- Online contest: 75 participants
- A high level of engagement has been received by the opinion leaders on social media channels (UGC)
- Publications: > 110
- Ots: > 25 mln
- Ad value: > 20 mln