design, event, brand communication
client: Pernod Ricard Rouss
Jameson Irishhood became the most outstanding St.Patricks celebration of all times. It was accompanied by Moscows best bars and excellent musicians, friendly crowd and an overall unique vibe, making explosive party the most talkable event of the season.
Scope of work:
- create unique platform for different St.Patrick day celebration
- fix the territory for the Jameson Original brand
Highlights: DJ Kavinsky as a headliner and 5 cool artists. Mana Island, Pirumov. 5 show cases from the best Moscow bars Simachev, DYS, Noor, Delicatessen.
- 2 500 guests
- Publications: 50
- OTS: 40M