Jameson Sips & Chips
event, design, digital, brand communication
year: 2015
client: Jameson
awards: Event.ru “Best Creative Brand integration” 2015
Series of secret poker games events in Moscow and St.Petersburg at unconventional pop-up locations — box studio, motocycle lab, ruined museum with a grand finale for 30 best players at the former plant area.
Scope of work:
- create series of poker games
- event concept development
- venue management
- technical setup
- interactive installations
- guest management
- decor
Highlights: Sebastian — one of Ed Banger’s leading DJs headlined the finale line-up. DJ Ryan Hemsworth, Long Arm&Rustam, All In Orchestra and others.
Results:
- 10 000 guests
- 2014/2015
- Publications: 81/168
- Digital & print media: 84/63
- Kols’ & bloggers: 38/103
- TV: 1/1
- OTS: 36 177 277/80 827 618
- PR VALUE = 5 807 924 rub/18 690 000 rub
