Reality Show Team

digital, brand communication

year: 2018

client: FC Veles

Agency Astra Channel in cooperation with FC “Veles” created the first documentary reality show in Russia about a private
football club from Moscow, whose task is to qualify for the first division of the National Football League. All the series were broadcast on the basis of the social platform Vkontakte.

Scope of work:

• strategic planning for the promotion of FC Veles
• PR and digital support
• development of the plot
• assembling of a film crew
• filming and editing

Results:
Number of episodes : 10
Views: 600 000 per episode