Gett Taxi

digital

year: 2018

client: Gett Taxi

Gett is one of the leading taxi services in Russia. The agency was tasked to create a social media campaign that will drive new users to use Gett “business” class.

Scope of work:

• create an idea for the native promotional campaign
• develop a social media mechanics promoting Gett “business” class service
• develop a strategic approach that will engage high class audience
• coming up with a list of Opinion Leaders to implement the campaign with
• management of the Opinion Leaders
• creating the content plan

Highlights: During the month of the campaign 6 Opinion Leaders have uploaded to their instagram accounts 24 stories and 1 post showcasing their experience with the service. The campaign has led to 1 419 325 views in total and 757 Gett “business” promocode activations (new users).