MOSS Boutique Hotel
brand communication, design
year: 2018
client: MOSS Boutique Hotel
MOSS is a Boutique Hotel in the historic centre of Moscow (Krivokolenny Lane, 10/4). It is filled with vibrations of urban, contemporary Moscow. The hotel is a reflection of the modern city: the people, the atmosphere, the events representing Moscow here and now.
Scope of work:
- inviting guests (journalists and bloggers) to events Grand Opening and press-breakfast
- everyday communication with the media (including incoming requests)
- initiating materials in the media (reports, interviews, comments, photo-stories, guides)
- initiating and organizing photoshoots
- generating and carrying out special projects
- initiating and publishing materials in international media
- everyday communication with bloggers
Results:
- Publications (media):> 50
- Publications (print):> 5
- Publications (international media):> 5
- Press-events: 2
- OTS: > 100 mln
- PR Value: > 20 mln