The Macallan Time Captured
design, brand communication, digital, event
year: 2018
client: Denview Limited
Time Captured is a new chapter of the global Macallan project. Within this collaboration Steven Klein created a series of photographs and a film specially created for The Macallan. Its worldwide exclusive reveal was held on the event.
Scope of work:
- event organization
- celebrity management
- guest management
- art installation in collaboration with Fedor Elutin
- special bar menu in collaboration with brothers Roca
Results:
- 500 guests
- Views video on Facebook: 218 075
- Views video to Instagram: 401 225
- Over 140 publications in all types of media
- Publications: 61
- OTS SMM: 2 731 946
- PR VALUE: 21 694 270 rub
- UGC (SMM): 84
- OTS: 111 419 446
- OTS Digital publications: 108 687 500