The Macallan Time Captured

design, brand communication, digital, event

year: 2018

client: Denview Limited

Time Captured is a new chapter of the global Macallan project. Within this collaboration Steven Klein created a series of photographs and a film specially created for The Macallan. It’s worldwide exclusive reveal was held on the event.

Scope of work:

  • event organization
  • celebrity management
  • guest management
  • art installation in collaboration with Fedor Elutin
  • special bar menu in collaboration with brothers Roca

Results:

  • 500 guests
  • Views video on Facebook: 218 075
  • Views video to Instagram: 401 225
  • Over 140 publications in all types of media
  • Publications: 61
  • OTS SMM: 2 731 946
  • PR VALUE: 21 694 270 rub
  • UGC (SMM): 84
  • OTS: 111 419 446
  • OTS Digital publications: 108 687 500